Previous Post
When your staff leaves you
Next Post
Withdrawing yourself from the divisions in your firm

Niche Marketing for your firm

Look at the list of your clients right now and the type of industry they’re in and think, who are you really targeting?

Your marketing needs to be niche because your marketing budget is not without limits.

To get the biggest bang for minimal dollars, you need to market your niche so your message to your prospects including those visiting your website needs to make them feel like they have “found their home”.

This will lead to a higher uptake of new clients versus general marketing which gets lost in amongst your competitors’ “general marketing”.

We still take on clients who do not fall into our niche but what would be ideal is to only work on a niche client.

But often, if you have the deep and narrow teams where you match up the cost of resources to the type of clients, you will be able to leverage, grow and still make good profits.

So what we have done as a minimum is directed our marketing into a niche industry.

P.S. Whenever you’re ready… here are 4 ways we can help you grow your Accounting or Bookkeeping business:

1. Download a free copy of our book – The Accountants 20 Hour Workweek
In this free book, we highlight the No.1 strategy that’s had the biggest impact on building our own practice to run without the owners – Click here

2. Join our free Wize Accountants Mastermind group
It’s our new free online community to share daily insights, tips and free tools to grow your practice — Click Here

3. Save $’000s in your practice every month with this new program
We’ve just released a new practice acceleration program which will help you save money and time every month whilst taking your practice to a new level of growth. See if you qualify – Click here

4. Build your firm to run without you
We have the step-by-step plan to grow a seven figure profit practice that can run without the owner. Would you like it? – Click here